I get 100+ Indeed applicants per caregiver job but almost none are qualified. What am I doing wrong?
You're probably not doing anything wrong on the posting side; a hundred applicants means the ad works. The loss happens after they apply. One-click Indeed applications mean thin resumes, and qualified caregivers look identical to unqualified ones on paper. Interview every applicant at the moment they apply, the way Anna does, and the qualified-and-engaged ones sort themselves to the top before you make a single call.
A hundred applicants is the ad working
Free Indeed postings for caregiver roles pull volume; that part of your funnel is fine. The trouble is what a one-click application gives you to work with: a resume that may be years stale, no cover letter, no answer to any question you care about. A current CNA with a reliable car and open weekends produces the same thin application as someone who clicked apply on forty jobs during a commercial break. On paper they're indistinguishable, so resume triage is close to guesswork, and the follow-up call reaches almost nobody a day later.
So the real question isn't how to get better applicants. It's how to find the qualified ones already in the pile before they take another job.
Interview all one hundred, the minute they apply
Nobody can phone-screen a hundred people per posting. Anna can, because she works in parallel: every applicant gets a text interview that starts within a minute of clicking apply. Certificate, car, background check, shifts, start date, the whole first-call checklist, plus follow-ups on vague answers. The forty-jobs clicker drops out in two questions at no cost to you. The qualified CNA answers five minutes of questions while still on Indeed thinking about your job, and lands at the top of your list with a score and transcript.
Same hundred applicants, opposite experience of them: instead of a pile hiding a few good people, a ranked list with the good people on top. This works at any volume, and the before/after of a typical posting is laid out on the home care page.
Your existing pile is screenable too
The backlog sitting in your inbox from the last posting isn't dead. Upload it and Anna reaches out to everyone; cold applicants who answer are real candidates you already paid to attract. From then on, screening happens at application time and a backlog never builds again.
Common follow-up questions
Should I add screener questions on Indeed instead?
Indeed's built-in screeners are checkboxes, and applicants learn to check the right ones. A conversation with follow-up questions is harder to game and tells you more: the difference between "weekends: yes" and "weekends are good, evenings are hard, I pick up my daughter at 6."
Will making applicants do an interview kill my application volume?
The interview happens after they apply, so posting-page conversion doesn't change. Some applicants won't finish the conversation; those were the ones who were never going to pick up your call, and none of them get rejected for it.
Do I need to change where I post jobs?
No. Keep posting wherever works; Anna picks up applicants from any source you point at her, including your own website.
What does screening a hundred applicants cost?
You pay per completed interview, as low as $1.00 each, so a hundred applications with sixty completed interviews costs you sixty interviews, not a monthly seat license. The first 30 days are free.
